Graphic Design Guidelines

1. Offensive or Explicit Content: Avoid using any imagery that is explicit, vulgar, or offensive. This includes images with explicit gestures, profanity, or sexually suggestive content.

2. Political or Controversial Symbols: Steer clear of using political symbols or controversial figures that may alienate or divide members of the congregation. Church marketing should focus on unity and inclusivity rather than divisive topics.

3. Discriminatory or Offensive Stereotypes: Avoid using images that perpetuate stereotypes or promote discrimination based on race, ethnicity, gender, sexual orientation, or any other protected characteristics.

4. Violent or Disturbing Imagery: Refrain from using violent or graphic imagery that may be disturbing or unsettling to viewers. This includes images of blood, gore, weapons, or any form of explicit violence.

5. Inappropriate or Offensive Humor: Stay away from using humor that may be offensive, disrespectful, or inappropriate in a religious context. Be mindful of cultural sensitivities and avoid jokes that may offend or alienate members of the church community.

6. Copyrighted or Unauthorized Images: It's important to respect copyright laws and avoid using copyrighted images without proper authorization. Make sure to use original artwork or obtain appropriate licenses for any third-party images used.

7. Misleading or Deceptive Imagery: Avoid using images that misrepresent the church or its values. Be truthful and transparent in the visual representations used in marketing materials.

8. Inclusive and Diverse Representation: Strive to include a diverse range of individuals in your imagery to reflect the inclusivity and welcoming nature of the church. This helps create an atmosphere of acceptance and belonging.

9. Excessive Commercialization: While marketing materials are necessary, try to strike a balance and avoid excessive commercialization that may overshadow the spiritual or religious message. Keep the focus on the core values and mission of the church.

10. Cultural Appropriation: Be mindful of cultural appropriation and avoid using religious or cultural symbols from other faiths or traditions inappropriately. Respect the sacredness and significance of symbols associated with different cultures.

11. Avoid Promoting Drugs or Alcohol: Imagery should not promote the use of drugs or alcohol. It is important to maintain a responsible and healthy image by avoiding the glorification of substance use disorder.

12. Harm Reduction Imagery (when appropriate): In certain cases, where relevant and suitable, harm reduction imagery can be used to promote the well-being and safety of individuals. This may include visuals that encourage responsible behavior or provide information on seeking help for addiction or related issues.

13. Grant Funding and Advertisement Information: Some departments may be required to include information based on grant funders or the entity that paid for the advertisement. Ensure compliance with any specific guidelines provided by grant funders or sponsors in relation to acknowledgments or disclaimers.

14. Inclusion of "A Ministry of Tree of Life Open Bible Church" Phrase: If the main logo for the church is not used, it is a requirement to include the phrase "A Ministry of Tree of Life Open Bible Church" somewhere on the document. This helps maintain consistency and affiliation with the main church entity.

15. Equal Opportunity Statement